Should an online service startup target overseas customers first?
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Is the largest potential audience always the best first market for an online service? Start with the problem to solve and the cost of reaching customers. Compare languages, payment methods, support time zones and operating requirements abroad with familiar users and faster validation at home. Where would you start, given that demand limits vary by product? Before choosing domestic or overseas, how would you confirm repeat demand in a specific customer group and decide the order of expansion?
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Strong advantage leads at 66% so far
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