Do major Steam sales help or hurt indie game visibility?
Large Steam sales can introduce an indie game to new players, but they also bring competition for attention from many other titles. Evaluating the effect only by the discount rate can overlook margins, wishlist conversion, later full-price sales and update costs. This does not mean every indie game benefited or lost out in a particular sale. The discussion considers how a small developer should choose sale timing, prices, demos and promotion.
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